Hi, I’m Tuğçe Koçoğlu-Hobden
Founder of Heart & Purpose | Host of Light Conversations.
I guide conscious leaders and modern mystics to remember, integrate, and embody their whole selves, so they can live and lead from the heart with clarity, authenticity, and purpose.
Heart & Purpose is the space I created for the work I couldn’t find: depth without dogma, mysticism grounded in embodiment, and transformation that becomes lived.
The Journey
For two decades, I worked in global advertising and digital media strategy, supporting organisations such as Apple, Sony, HP Inc, and Vodafone.
On paper, I was successful. Inside, my body and soul were yearning for something else.
Burnout, dis-ease, and a series of life interruptions became the catalyst for a profound inner shift — one that ultimately brought me back to myself.
But my connection to the unseen began much earlier. As a child, I was drawn to the stars, to tarot and dreams, guided by a deeply intuitive grandmother and a lifelong fascination with Jungian psychology. Like many, I followed a traditional path — until spirit made it impossible not to return.
In 2019, Heart & Purpose was born as a sanctuary for those navigating awakening and transformation while still living full, grounded, modern lives.
My Approach
I don’t believe transformation needs to be forceful, overwhelming, or performative.
I believe it unfolds through safety, presence, and remembrance.
I meet you where you are — in real life, with real responsibilities, emotions, and questions that don’t always have neat answers. Whether you are newly awakening or deep within a soul-led path, my role is not to fix or push, but to walk beside you with discernment, compassion, and clarity.
At the heart of my work is the Merkaba Methodology — a multidimensional framework for transformation that integrates coaching, energy alchemy, embodiment, and spiritual insight.
The Merkaba is an ancient symbol of light, spirit, and body in motion. In this work, it represents integration: mind, body, energy, and soul moving together in coherence. Rather than following a rigid or linear process, we attune to what is ready to be seen, felt, and embodied — in your timing, at your pace.
A Layered Approach
Honouring every layer of your being:
the mental stories and beliefs shaping your reality
the emotional and nervous-system patterns held in the body
the energetic and subconscious imprints influencing your choices
the deeper wisdom of your soul and intuitive knowing
Through awareness, embodiment, and gentle alchemy, insight becomes lived. Growth becomes integrated. And change becomes sustainable.
Where Practical Meets Mysticism
This is not about escaping life’s challenges.
It is about meeting them with greater regulation, self-trust, and heart-led clarity — so you can live, lead, and create from a place that feels true.
The work is both grounded and sacred.
Practical and mystical.
Deeply human — and deeply remembering.