Hi, I’m Tuğçe Koçoğlu-Hobden
Founder of Heart & Purpose | Host of Light Conversations.
I help spiritually aware women stop intellectualising their transformation and start embodying it, so they can finally integrate what they know into how they actually live.
Heart & Purpose is the space I created for the work I couldn’t find: depth without dogma, mysticism grounded in embodiment, and transformation that becomes lived. I am not another teacher or another coach. I am an integrator.
THE JOURNEY
For two decades, I worked in global advertising and digital media strategy, supporting organisations such as Apple, Sony, HP Inc, and Vodafone.
On paper, I was successful. Inside, my body and soul were yearning for something else.
Burnout arrived in 2017, and with it, a body that was telling me something my mind refused to hear. What followed wasn't a series of setbacks. It was an awakening. Messy, disorienting, and ultimately the most profound gift of my life, one that cracked me open and brought me back to myself.
I didn't find this path. It found me. And in surrendering to it, I followed my heart and I found my purpose.
But my connection to the unseen began much earlier. As a child, I was drawn to western astrology, to tarot and dreams, guided by a deeply intuitive grandmother, who was also a channeller, and a lifelong love of Jungian psychology. Like many, I followed a traditional path, until spirit made it impossible not to return.
In 2019, Heart & Purpose was born as a sanctuary for those navigating awakening and transformation.
This work has never been only about personal healing. It has always been about what becomes possible when one woman remembers herself, and what that ripples outward into her relationships, her family, her world.
MY APPROACH
EMBODIED AND INTEGRATED TRANSFORMATION
I don't believe transformation needs to be forceful, overwhelming, or performative. It unfolds through safety, presence, and devotion to self. I meet you where you are, in real life, with actual responsibilities, emotions, and questions that don't always have neat answers.
Whether you are newly emerging or deep within a soul-led path, my role is not to fix or push, but to witness, decode, and guide, creating the conditions in which your own awakening can unfold naturally, in your timing, at your pace.
At the heart of my work is the Merkaba Methodology, a multidimensional framework for transformation that integrates coaching, energy alchemy, embodiment, and spiritual insight.
The Merkaba is an ancient symbol of light, spirit, and body in motion. In this work, it represents integration: mind, body, energy, and soul moving together in coherence. Rather than following a rigid or linear process, we attune to what is ready to be seen, felt, and embodied.
I believe spiritual depth and practical life are not in opposition. They are partners.
My work exists at that intersection: grounded enough to meet you in real life, sacred enough to take you somewhere real.
A Layered Approach
Honouring every layer of your being:
the mental stories and beliefs shaping your reality
the emotional and nervous-system patterns held in the body
the energetic and subconscious imprints influencing your choices
the spiritual and energetic layers; your subtle bodies, your ancestral field, your innate design
Through awareness, embodiment, and gentle alchemy, insight becomes lived. Growth becomes integrated. And change becomes sustainable.
Where Practical Meets Mysticism
This is not about escaping life’s challenges.
It is about meeting them with greater nervous system recalibration, self-trust, and heart-led clarity, so you can live, lead, and create from a place that feels true.
My work draws on transformative coaching, Kundalini yoga and breathwork, energy alchemy, Human Design, astrology, ancestral healing, and the wisdom of the subtle body. Not as a menu of modalities, but as an integrated, bespoke path shaped entirely around you and your design.
The work is both grounded and sacred.
Practical and mystical.
Deeply human. Deeply embodied. And always, returning to truth.